NEW! Two-Day Branding Workshop for Business Professionals

Description

Whether you are looking to create a new brand, rebrand your existing business or extend your brand to new products and services, this workshop will give you the knowledge and tools you need to present your brand in a positive light and start generating new streams of revenue. Brand Strategy ? September 9th 1-4pm What makes your business unique? If you don't know, we'll uncover what you could be missing to get new customers to patronize your business over your competitions'. Covers how to perform a brand audit, establish a brand personality, create a brand experience and more Brand Development ? September 16th 1-4pm If your current branding does not attract your ideal customers, this class will walk you through the best methods to revise your marketing approach that will lead to increased profits and repeat business. Class covers how to research the effect of your proposed brand on various demographics, the appropriate way to build surveys or panels and how to interpret customer analytics. Here's what business owners will take away from our Brand Workshop learn how your current brand is perceived by customers learn how to read analytics to adjust your marketing plan?& save money learn how to attract your ideal customers learn how to maintain a consistent brand image ?and much more... About the Instructor Lauren Young is a two-time award winning author and the CEO and Founder of Freshly Baked Communications (FBC). Lauren will use her experience in Brand Management for Kraft Foods to help you create a memorable brand for your business.